In Web 2.0 applications, ‘the network is the platform’ where ‘users add value’ and websites ‘get better the more people use them’ (Tim O’Reilly). WordPress can be seen as an example of such an application through the website’s engagement of its users, allowing consumers to produce the content that they are consuming. The site allows the general public to create blog posts using the software it provides, whilst also being able to comment on others blogs and thus creating a ‘produser to produser’ networked environment. In this sense, ‘users add value’ to the website by creating weblogs and commenting on others’ and the site improves the more people engage with it. The content of each individual blogger’s posts will obviously provide a great deal of variety, and thus users are further stimulated by others opinions and views that are different from their own. This creates an online community of large diversity in which all users can participate and add their own opinions, making WordPress a Web 2.0 application.
The website, thus, is primarily driven by consumers who produce content, rather than content produced by an editor and disseminated to consumers as in Web 1.0 applications.
~Written in conjunction with Neha Doshi